Getting through to them

"Although a message is recieved by an individual, the "room" is very crowded. Messages are designed and launched from a social and cultural stage full of actors. Even if one little message manages to best the competition and reach the ears or eyes of one individual, the person must understand, believe, weigh, and interpret the words and images in the context of her own personal, complex psychology."

Julia B. Corbet in "Communicating Nature"