Wabi-sabi

"Artfully obscured exotic concepts like wabi-sabi also made good marketing bait. Obscuring the meaning of wabi-sabi, but tantalizing the consumer with glimpses of its value."

Like starbuks coffee, or other so called "lifestyle" products, which give you the feeling that you are getting something more than an object, a collection of molecules - something higher, and better, almost impossible to forge. The secret and success of such products is that the extra something remains undefined, allowing the consumer to redefine it for themselves everytime they consume the product. The consumer then can associate any beauty in the laws of the world, light, or sound, experiences or feelings, things that are inevitably incapturable as a whole, and then bind this with the product itself. You don't have to then bind these beautiful things with with objects, you have to allude that they are bound to the object, and the consumer will do it for themselves.